In certain parts of Eastern Asia, particularly in Japanese culture, a sneeze without an obvious cause was generally perceived as a sign that someone was talking about the sneezer at that very moment. In China and Japan, for instance, there is a superstition that if you talk behind someone's back, the person in question will sneeze; as such, the sneezer can tell if something good is being said (one sneeze), something bad is being said (two sneezes in a row), or if this is a sign that they are about to catch a cold (multiple sneezes).
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