Well like I said, they are all acting for our amusement. Now I believe this seems like a movie-like arc. I mean the animation, the absolute inconsistency with the canon-plot, the introduction of completely random characters that eventually will drag the main characters into an entire plot, and the character's overall attitude towards the world. It feels like I am watching an anime-arc movie. I think its pretty refreshing. Its fun to see how Bleach would be if Aizen was killed right then and there when he was trapped by the captains before he pulled an Aizen.