Wow. Do some research before forming lynch mobs. It was a promotional stunt for Dante's Inferno. It was based off one of the Seven Deadly Sins, Greed.
I'm certain we'll see more of this as well.
EA are the same guys who released FIFA 98: Road to France 98 and then 6 months later World Cup 98 which was essentially just the 32 teams that qualified that year. That type of behaviour is what most of the comments are about.
If you're handing out cash as a promo for a game release questions need to be asked.
Troll Tagged by Uzumaki_Tim
the promotions for the game are stupid.
first, they had a fake protest. hiring 20 people to hold signs saying "infer-NO" or praystation not playstation
then they basically had a contest to whore out a booth babe, but didn't do that and apologized for that promo
then they have their greed campaign, if you preorder the game you save 6.66 dollars.
and they sent a bunch of reviewers 200 dollar checks in a fancy box, with a note saying, if you cash it, you fall into the sin of greed, if you don't you fall into the sin of prodigal
lame marketing. most people haven't even heard of their campaign, hell, i had to look it up.